SOUPER SALAD TO INTRODUCE NEW FREESTYLE EATERY PROTOTYPE IN SAN ANTONIO
10/24/11
FOR IMMEDIATE RELEASE
Contact: Greg Miller 214.891.7668 greg_miller@richards.com / Danny Meisenheimer Chief Operating Officer danny@soupersalad.com
October 24 Grand Opening to Promote Healthy Eating Choices During Halloween Season
Addison, Texas – October 24, 2011 – Souper Salad, known for its fresh-cut salads, handcrafted soups and fresh-baked breads, will celebrate the opening of its first Freestyle Eatery, located in San Antonio, on Monday, October 24. This Freestyle Eatery, owned and operated by Souper Salad area developers Dan and Jackie Hernandez, will serve as a prototype for future Souper Salad restaurants.
The 5,000 square-foot concept, which seats 192 customers, is the first of its kind for the 33-year-old iconic brand. The Freestyle Eatery will be located at the northwest corner of Culebra Road and Loop 1604 and features an all-new design, food market, expanded service format and dedicated takeout area.
“Jackie and I are big believers in Souper Salad and what it represents,” said Dan Hernandez. “Not only does the new restaurant look great, it makes sense for the future. People are going to look at the brand in a whole new light when they see what we have in store for them.”
This will mark the second Souper Salad location for the Hernandezes, who also operate the Souper Salad at 5222 De Zavala in San Antonio.
To celebrate the Freestyle Eatery’s debut in San Antonio, Souper Salad is offering a free kid’s meal to every child who signs an in-store Salads Before Sweets pledge. By signing the pledge, kids promise to eat healthy foods while cutting down on sweets during the Halloween season. The Salads Before Sweets promotion runs through Sunday, November 6.
At the conclusion of the Halloween season, Souper Salad will donate $1 for each signature collected, up to $1,000, to the San Antonio Food Bank.
“There is something delicious and healthy for everyone on the new, expanded menu,” said Jackie Hernandez. “Frozen yogurt has been added, to-go services expanded, and there is a variety of daily menu items like fresh-baked pizzas, potatoes, soups and salads.”
All Souper Salad menu items are 100% trans fat free.
“Since the beginning of the new concept design, Dan and Jackie have done whatever was needed to bring this idea to life,” said Ward Olgreen, President and CEO of Souper Salad. “The Souper Salad Freestyle Eatery not only raises the bar, it places the brand in an all-new market space. We are about to put even more ‘super’ in Souper Salad. Dan and Jackie are ideal franchisees, and mirror who we are seeking to attract as we grow the Souper Salad brand.”
Souper Salad – 10919 Culebra Road Ste. 150, San Antonio, Texas 78254 – will be open at 10:45 a.m. on Monday, October 24. A ribbon cutting will be held at 10:15 a.m. Regular restaurant hours are 10:45 a.m. to 9:00 p.m. daily.
For more information on Souper Salad, or for menu availability, visit www.soupersalad.com.
About Souper Salad (www.soupersalad.com)
Souper Salad is an operator of 48 company-owned and eight franchised all-you-care-to-eat soup and salad bar family restaurants in 11 states, located predominantly in the South and West. A selection of salad items, soups, pasta salads, baked potatoes, breads and dessert items are made fresh daily at each location.
